#ActNow Fashion Challenge starting on 6 August!

Zero-waste fashion helps reduce the strain on the environment & your wallet. Instead of buying new clothes, #ActNow to give your old favorites a second chance #ClimateAction

ActNow for Sustainable Fashion

When we think of industries that are having a harmful effect on the environment, manufacturing, energy, transport and even food production might come to mind. However, the fashion industry is considered to be the second most polluting industry in the world.

According to the United Nations Conference on Trade and Development (UNCTAD), some 93 billion cubic metres of water – enough to meet the needs of five million people – is used by the fashion industry annually. As for carbon emissions, the industry is responsible for more than all international flights and maritime shipping combined.

Despite the grim statistics, producers and consumers of fashion are increasingly waking up to the idea that the industry needs to change. In this regard, the United Nations, with the aim of raising awareness on the issue and promoting lasting behaviour change when it comes to our fashion choices, is launching the #ActNow Fashion Challenge, starting on 6 August.