The SDG branding is now live on Times Square in New York City!

To highlight the need for more ambitious action to deliver the SDGs and to continue to engage with the general public, the 17 Goals are being showcased in Times Square this week, inviting everyone to stand behind the Sustainable Development Goals in advance of the UN General Assembly high-level week.

Starting today, Tuesday 17 September through Friday 20 September, the Nasdaq and Thomson Reuters electronic billboards will be showing each of the 17 SDGs.

The SDG Strategy Hub of the UN Office for Partnerships worked with the firm TBWA/Melbourne on this SDG activation in this iconic New York City location.

Files (credit UNOP)